Category: Uncategorized
-
Is live shopping the future of ecommerce?
Image Source: Shopify Introduced in 2016 on China’s Taobao platform, live shopping is predicted to generate $423 billion in sales by the end of 2022. Given its success in the Chinese market, it is unsurprising that Western brands are looking to use this function to renew the ecommerce experience. But what is live shopping and…
-
Airbnb and the Power of User-Generated Content
Image Source: Short Term Rentalz During the covid-19 pandemic, Airbnb’s net value dropped by over $10 billion as consumers were unable to travel. To reinvigorate their brand as the world opened up again, the company tapped into consumers’ desire for authentic, connective experiences by using user-generated content. User-generated content (UGC) refers to any kind of…
-
Lush: can a brand remain relevant without social media?
Image Source: Digital Drum As of November 2021, Lush is no longer active on the four largest social media platforms: Facebook, Instagram, TikTok and Snapchat. Social media marketing gives a brand the ability to directly grow and engage with its audience in a relatively cost-effective manner. This not only allows the brand to foster a…
-
Lessons from an ‘unhinged’ owl
Image Source: PC Mag Duolingo, an app for learning languages, has recently skyrocketed to the top of the Apple charts, as the number one education app. A big part of its success is attributed to its digital marketing campaigns, which are centred around the brand’s mascot, a green owl called Duo. Brand characters have…
-
Does anyone actually use Bing?
Image Source: Report Garden Google is by far the most used search engine in the world. However, this does not mean marketers should underestimate the value other search platforms can provide to brands. Bing is owned by Microsoft and also offers an advertising service which allows businesses to target individuals through specific key search words.…
-
Wait, Spotify isn’t profitable?
Image source: Forbes Spotify have over 400 million users, 44% of which access the app daily. However, despite its dedicated user base and increasing popularity, Spotify have reported a net loss of €125 million in the first quarter of 2022. Spotify’s Business Model Spotify currently use a freemium model. This means that Spotify primarily rely…
-
BlockBar: how NFTs are being used to sell luxury wine and spirits
Image Source: Bartender Spirit Awards I recently came across an article promoting Usher’s latest collaboration with cognac brand, Remy Martin. For this partnership, fifty limited edition bottles of cognac have been created and made available through the purchase of non-fungible tokens or NFTs. While I was aware that NFTs were being used within the digital…
-
‘Time to BeReal!’: The latest social media application and the importance of authenticity
Image Source: Adweek BeReal is the most downloaded app in Australia at the moment, having amassed over 1.4 million downloads. So what is it and what does its sudden popularity mean for brands today? BeReal is a social media app, which prompts users to take a picture of what they are doing within a…